BRANDING & IDENTITY

ILLUSTRATOR

Zen Den is a high-end, luxury, American made, pet bed company. Backed by science, this bed is designed to satisfy a pet’s natural instinct to “den.” Creating a new brand identity, complete with a new logo, tagline, packaging and website helped to put this new pet brand on the map. Retail displays, magazine advertisements and new “designer” pet beds created brand awareness to consumers.

ICE & CREAM LOGO

ILLUSTRATOR

This whimsical yet sophisticated brand was created for a company looking to sell not only delicious water ice and soft serve ice cream, but also placing an importance on community and family. Inspired by the soft swirls of ice cream, this typographic logo is both abstract and fun. Sophisticated and curly type are a cohesive match to the iconic ampersand which creates a playful brand.

PICO BURRITO LOGO

ILLUSTRATOR

This logo was created for a Mexican restaurant featuring authentic family recipes. This logo echoes the flavor and personality true to the Mexican culture and cuisine. Bold colors, hand-lettered type and rustic texture, represents the true authenticity of this brand and the Mexican spirit.

EMPIRE STATE DINER LOGO

ILLUSTRATOR

Inspired by the architecture of the Empire State Building and the Art Deco movement, this decorative and contemporary logo was created for a local N.Y.C. diner neighboring the Empire State building. Bold typography, defined geometric shapes, combined with strong colors give this logo a very distinguished feel.

FARMHOUSE CREPES LOGO

ILLUSTRATOR

This clean and welcoming brand was created for a restaurant specializing in made-to-order crepes. Focusing on family recipes and homegrown ingredients from local farms, this iconic logo combines a rustic look with sophistication. The red represents the classic red barn found on a farm, giving customers a sense of comfort and familiarity of this authentic brand.

US BAR & GRILL LOGO

ILLUSTRATOR

This retro yet modern brand was created for a restaurant looking to merge an old world look and feel with a contemporary twist. Inspired by vintage type and signs, this logo successfully blends these two concepts together. The reclaimed wooden sign and textured type make this a timeless and well-established brand.

BURRI-TO-GO lOGO

ILLUSTRATOR

This bold and energetic brand was created for a Mexican food truck offering burritos, bowls and tacos on the go. The bright colors and hand-lettered type, gives this logo flavor and personality. While the uniqueness of the letter “O” brings out the fun and liveliness of this brand.

CANE & CONE LOGO

ILLUSTRATOR

Inspired by vintage typography and handcrafted signs, this logo is simple and sweet. The typography and cool colors reinforces the texture of frozen water ice and the softness of ice cream. This logo is inviting and gives a sense of importance of coming together to enjoy the simpler things in life.

ANNIE PACKAGING & BRANDING UPDATE

ILLUSTRATOR, PACKAGING REDESIGN, WORDPRESS

This clean and modern packaging update successfully showcases both the brand and product, featuring a fresh & modern flower design element. The upgraded website features a responsive design, highlighting new products as well as updated graphics and imagery.